TAG Heuer and Kith Revive the Iconic Formula 1 Watch
A Retro Rush for Watch Enthusiasts
The highly anticipated TAG Heuer Formula 1 watch, a beloved sports timepiece from the 1980s, is making a grand comeback in collaboration with the influential streetwear brand Kith. Available in limited editions and vibrant colorways, the Formula 1 is set to ignite nostalgia and excitement among watch collectors and enthusiasts alike.
Exclusivity and Collectability
- Only under 5,000 watches will be available worldwide.
- Seven exclusive editions will be sold solely through Kith’s boutiques and website.
- The entire collection will be showcased in Miami stores from Thursday, February 23rd.
- Sales will commence on Monday, February 27th.
Inspired by the Past, Refined for the Present
The new Formula 1 retains the original 35 mm case size but draws upon the actual molding used in the 1986 range. Modern updates include sapphire crystal instead of plastic for enhanced durability. High-grade rubber straps replace the earlier plastic material, adding a touch of sophistication.
A Collaboration of Heritage and Style
Kith founder Ronnie Fieg, a renowned vintage TAG Heuer collector, played a pivotal role in designing the exclusive all-plastic versions and two steel versions with bright blue and green bezels. These models are exclusive to Kith stores and its website.
A Range of Options
- Five versions with stainless steel cases, two with black PVD coatings, and three featuring the original Arnite.
- Five exclusive Kith models with Arnite cases in vibrant colorways.
- A version with a stainless steel case and bracelet, shared between TAG Heuer and Kith.
Limited Edition Exclusivity
- Kith exclusive all-Arnite models: 250 pieces each.
- Kith exclusive steel models: 350 pieces each.
- TAG Heuer exclusive steel models with black-coated cases: 825 pieces each.
- Shared stainless steel case and bracelet model: 1,350 pieces.
Pricing and Availability
The TAG Heuer Kith Formula 1 watches are priced at $1,350 each. The boxed set featuring all ten watches is also available, although availability details are yet to be confirmed.
A New Chapter for the Formula 1
The return of the Formula 1 marks the beginning of a reimagining for the iconic line. TAG Heuer aims to combine its rich heritage with modern design sensibilities, creating timepieces that resonate with a new generation of watch enthusiasts.
Priyanka