What are recent industry concerns related to online attacks and harassment against developers and how is Ubisoft responding to it?

What are recent industry concerns related to online attacks and harassment against developers and how is Ubisoft responding to it?

Ubisoft CEO Condemns ‘Hateful Acts’ Against Developers Following AC Shadows Backlash

Ubisoft’s CEO, Yves Guillemot, has expressed concern about the “malicious and personal online attacks” faced by employees and partners.

Ubisoft CEO Yves Guillemot has spoken out against “malicious and personal online attacks” targeting the company’s employees and partners, particularly in response to backlash surrounding the upcoming game Assassin’s Creed Shadows.

In an interview published on Ubisoft’s website, Guillemot stated, “I want to make it clear that we, at Ubisoft, condemn these hateful acts in the strongest possible terms, and I encourage the rest of the industry and players to denounce them, too.”

The backlash stems from the inclusion of a historical figure, Yasuke, as a playable character in Assassin’s Creed Shadows. Some individuals have expressed outrage, claiming it disrespects history, while others have made offensive comments based on race.

Guillemot’s statement underscores Ubisoft’s commitment to inclusivity and diversity in its games. He emphasized that the company supports its teams’ creative choices and believes that the inclusion of diverse characters enhances the gaming experience.

The interview also touched on other industry-related topics, including Guillemot’s excitement about technological advancements such as generative AI and the cloud. These technologies, he believes, will empower game makers to create even more extraordinary and captivating experiences for players.

Understanding the Concerns

Harassment and Attacks

The concern about online harassment and personal attacks within the gaming industry is not new. Developers and other industry professionals have increasingly faced abuse, threats, and targeted campaigns of hate speech, particularly those involved in creating diverse and inclusive content.

The Shadows Controversy

The backlash against Assassin’s Creed Shadows exemplifies the extent of this issue. The controversy surrounding the inclusion of Yasuke has sparked a wave of racist and insensitive comments, highlighting the need for a more respectful and inclusive environment within the gaming community.

Ubisoft’s Response

Condemnation of Hateful Acts

Guillemot’s condemnation of these attacks is a crucial step in addressing this problem. By speaking out, he sends a clear message that Ubisoft will not tolerate such behavior and encourages others to join in denouncing it.

Support for Creative Freedom

Ubisoft’s support for its teams’ creative choices is equally important. The company recognizes the value of diversity and inclusivity in storytelling and believes that it enhances the gaming experience for all.

Industry Responsibilities

Stand Against Hate

Guillemot’s call for the rest of the industry to stand against hateful acts is essential. The gaming industry has the power to shape society’s values, and it is crucial to use that power to promote inclusivity and reject hate speech.

Promote Respectful Dialogue

The gaming industry must foster a culture of respectful dialogue and discussion. Developers and players should be able to engage in constructive criticism without resorting to personal attacks or hate speech.

Support Inclusivity

The industry should actively support efforts to create a more inclusive and diverse gaming community. This includes creating games that represent a wide range of perspectives and cultures, as well as fostering a welcoming and respectful environment for everyone involved.


Ubisoft’s CEO, Yves Guillemot, has rightly condemned the hateful attacks against developers and partners. His statement sends a strong message that such behavior will not be tolerated and calls on the industry to stand against it.

Addressing online harassment and promoting respect and inclusivity is essential for the health and growth of the gaming industry. All stakeholders must work together to create a safe and welcoming environment for everyone.

By Deepika

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