Evaluating the Impact of Financial Incentives and Coaching Calls on Weight Management for Middle-aged Men

Evaluating the Impact of Financial Incentives and Coaching Calls on Weight Management for Middle-aged Men

Financial Incentives and Coaching Calls: Effectiveness in Weight Loss Efforts

For individuals struggling with weight management, financial incentives and one-on-one coaching calls have emerged as potential strategies to aid in their weight loss journeys.

Financial Incentives: A Motivational Boost

A recent study published in the journal JAMA examined the impact of financial incentives on weight loss in middle-aged men with obesity. The study found that men provided with financial incentives, alongside behavior-focused text messages, shed more weight than those receiving only text messages or no intervention. Specifically, the financially incentivized group lost an average of 5.7 kg, equivalent to 4.8% of their body weight, compared to 1.5 kg lost by the control group.

Coaching Calls: Personalized Support

Another JAMA study evaluated the effectiveness of one-on-one coaching calls in weight loss management among middle-aged participants. The study demonstrated that participants using a smartphone app-based feedback system lost an additional 2 kg on average after 6 months if they received weekly phone coaching calls. The coaching calls provided motivational support, goal-setting guidance, and problem-solving assistance, leading to enhanced weight loss outcomes.

Innovations in Obesity Treatment

These findings suggest that implementing financial incentives and coaching calls could be effective strategies in the fight against obesity. “Innovative and effective behavioral interventions that are low-intensity and relatively easy to disseminate” hold promise for individuals who prefer non-medical or surgical treatments for weight loss.

Limitations and Considerations

While these studies demonstrate the potential benefits of financial incentives and coaching calls, it’s important to note that the weight loss achieved was modest compared to other interventions. Additionally, long-term sustainability of these results and potential for maladaptive behaviors due to financial motivations remain areas for further investigation.


In summary, financial incentives and one-on-one coaching calls represent viable strategies for promoting weight loss among middle-aged individuals. These interventions offer low-intensity and accessible options for those seeking non-surgical approaches to weight management. As the field of obesity treatment continues to evolve, these innovative approaches hold promise for improving the lives of individuals struggling with weight-related issues.

By Deepika

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